local search engine optimization
How To Solve Some of The Biggest Problems With Local Search Engine Optimization
Accurity optimize your business information on your website
- Be local in your website copy. What section of town are you in? Are you down the road from a park? What’s around your business that helps define your business location.
- Your footer is a great place for your information (name, address, phone number) best practice would be to have the information be on every page.
- Page titles should reflect your service and location
- avoid www.readbook/djodsosj@dek.com
Consistency when building your Listing
Build your listing across a number of third party sites with accurate and consistent business information. Search engines look at these sites to get a better understanding of local businesses on the web.
- Look for the big search aggregators and local specific listing sites. You will definitely want to get on the site directory at the top of the listing for the keyword you’re trying to rank for.
- If your business has more than one location, create separate listings for each location.
- Make sure your pages are in the proper category.
- To fully optimize your pages you need to fully fill it out. photo category, website link, etc
Links
Links to and from your site play a big roll in search, they help build credibility and authenticity for your business.
- Consistently share your posts on social sites, Engage with comments and influencers.
- Join your local Chamber of Commerce and or host/sponsor a local event and charity you can get a backlink from.
- Add your website link in emails, newsletters, and blog posts
- Gaining links naturally is a must. Try to think shareable content
Encourage Reviews
Reviews help build your brand visibility in search results. Engagement is key here, even if the reviews are not all good. Reviews must be gained naturally.
- Encourage happy clients to review your business
- Respond to customer reviews even if it is just thanking them for reviewing your business
- Never post your own review there. There might be a time when you can get away with this but the day will come when it negatively affects your website credibility.
- Make sure you have a wide variety of places established so your customers have variety when submitting their reviews about your business.
Social engagement
social media engagement has a significant effect on local search results. higher engagement on social is also so great barometer for how good your contents is or is not.
- Respond to comment, Post other closely related articles.
- Create a plan for regularity post on Social media regular early and consistently to develop an audience the higher the engagement the higher the likelihood of you showing up in a higher position on search engines.
Reach out to the media
Cultivate a working relationship with local and major local media outlets, newspapers, blogs, you name it.
- Be proactive in your community. Network the old-fashioned way: Volunteer, Sponsor Charities and events, Contribute to a local fundraiser.
- Incorporate other businesses in your articles, for example, if you’re in car sales, do something along the lines of “10 best local eaters for a cruise.”
You get what I’m saying. Get people involved and while giving value at the same time.